MP3 CE#4
Brian Sherpa 12/16/18 How Sony's 'Spider-Man: Into the SpiderVerse' uses AR to put a new spin on a beloved superhero This article was about the new Spiderman movie, which Sony teamed up with 8th Wall, a cross-platform augmented-reality (AR) start-up, and Trigger, a mixed-reality agency to create the new superhero to life."AR allows characters to come to life. You can experience and engage in ways that you never could with traditional media," said Erik Murphy-Chutorian, 8th Wall's founder and CEO, told CNBC in a recent interview. He explained how the emerging technology has helped to boost interest among mobile users. In addition to the use of AR marketing, "Spider-Man: Into the Spider-Verse" is the first film to feature several different incarnations of the Spider-Man character, each of whom represents a different race, gender and species."Storytelling with AR is a very different experience. The viewer is more of a participant, so that c...